Dane County  
Minutes - Final Unless Amended by  
Committee  
Alliant Energy Center Redevelopment Committee  
Consider:  
Who benefits? Who is burdened?  
Who does not have a voice at the table?  
How can policymakers mitigate unintended consequences?  
Monday, October 21, 2024  
11:30 AM  
HYBRID: In person at the Alliant Energy Center, in the  
Board Room of Exhibition Hall, 1919 Alliant Energy  
Center Way, Madison, WI; attend virtually via Zoom  
A. Call To Order  
Others present: Kuhl, Harrington, Gotschalk, Schroeder, Clow, Violante  
Chair Erickson called the meeting to order at 11:32pm.  
Jamie Patrick attending on behalf of Ellie Westman Chin  
8 - ROBERT CRAIN, HEATHER STOUDER, BREWER STOUFFER, CHUCK  
ERICKSON, JEFF GLAZER, LAURA HERSCHLEB, KEVIN CONNORS, and  
MICHAEL ENGELBERGER  
Present  
3 - TOM DECHANT, Supervisor DAVE RIPP, and PAM CHRISTENSON  
Excused  
Absent  
2 - RUBEN ANTHONY, and ISADORE KNOX  
B. Consideration of Minutes  
Minutes of the June 24, 2024 Alliant Energy Center Redevelopment Committee  
2024  
Meeting  
MIN-279  
Attachments:  
2024 MIN-279  
A motion was made by GLAZER, seconded by CRAIN, that the Minutes be  
approved. The motion carried by a voice vote.  
C. Action Items  
D. Presentations  
E. Reports to Committee  
1. Report from Committee Chair  
Supervisor Erickson provided an update on several items for the committee.  
Erickson introduced Kevin Scheibler, new AEC Executive Director  
Erickson indicated that it is important to do community outreach  
There have been recent meeting to discuss sustainability features for redevelopment,  
will provide update when more information is available, and has also made a request to  
have staff from public works and Office for Climate Change at future redevelopment  
committee meetings.  
The County will soon have a new County Executive that will serve until April 2025  
Erickson also provided an introduction of Supervisor Mike Engelberger as new  
Redevelopment committee member, currently Chair of the Public Works and  
Transportation Committee  
REPORTS TO COMMITTEE  
2024  
RPT-392  
Attachments:  
2024 RPT-392  
AEC-Redev - Pace Report - 20241007  
2. Introduction of new Executive DIrector Kevin Scheibler  
Scheibler introduced himself as well as what he’s been working on since starting 5  
weeks ago. Including: meeting with stakeholders and clients, working on analyzing  
event contracts and profit and loss statements, working on 2025 budget, putting pieces  
in place to start a 5 year capital plan.  
3. Overview of 2024 Center financial performance and projections for 2025  
Scheibler provided an overview of the financial performance over the last few years as  
well as center confirmed events. Strong in sporting events, tradeshow and training  
events.  
Indicated that it will take a few more years to get back to pre-pandemic levels.  
Rigging in Coliseum requires extra setup time, which many concerts do not have time to  
allow for.  
Questions ensued about the revenue related to CrossFit.  
4. Overview of proposed capital budget for 2025  
Scheibler provided an overview of the budget items for the 2025 budget.  
Discussion of items in the budget ensued.  
Erickson inquired if the funds are included to continue forward on the redevelopment  
work.  
Scheibler indicated the funding is included.  
Erickson and Engelberger provided an update on some budget amendments.  
5. Report on Dane County Tourism  
Jamie Patrick provided an update on Dane County tourism including room nights.  
Trending in correct direction, back to 2019 levels.  
Erickson inquired if there are numbers specific to AEC.  
Jamie indicated they can pull numbers, but doesn’t have them today.  
Erickson interested in economic impact of World Dairy’s impact on countywide and  
state, as well as AEC’s impact.  
Clow indicated there will be an annual report that includes the economic impact similar  
to Monona Terrace.  
6. World Dairy Expo Update  
Herschleb provided an update on the World Dairy Expo including total attendees  
Information provided is from October 1- 4.  
Herschleb indicated that World Dairy uses all of the space available at AEC as well as  
Quann Park.  
Herschelb provided a description of how the facilities are used including putting up very  
large tents.  
Erickson inquired about wifi issues, Herschleb noted there were connectivity issues  
Erickson inquired if using Quann Park for parking works for World Dairy, Herschleb  
indicated it has worked, although there has not been rainy weather.  
F. Future Meeting Items and Dates  
Next meeting will be on February 5, 2025.  
Topics to include redevelopment and tickets  
G. Public Comment on Items not on the Agenda  
H. Such Other Business as Allowed by Law  
I. Adjourn  
A motion was made by GLAZER, seconded by STOUFFER, that the meeting be  
adjourned. The motion carried unanimously.  
Meeting adjourned at 12:31pm.  
Minutes respectfully submitted by Lauren Kuhl, pending committee approval