H. Areas of Focus end of the year reports
Marketing & Branding Area of Focus:
- Puleo Moyer discussed several areas of focus for Dane Arts marketing and
branding established by Puleo Moyer, McKinney, Curet and Dane Arts staff.
- Consensus was to consistently use the name “Dane County Arts and Cultural
Affairs Commission (Dane Arts).”
- Upcoming meetings will address the following topics: defining target
audiences, addressing the mission and vision, discussing the logo, and website
updates.
Community Grant Focus Groups:
- McKinney is leading a series of 11 grant feedback focus groups from October
27 - November 20.
- Preliminary findings identify Dane Arts as a positive force in the community,
while the grant application was cited as a work-in-progress.
- Positive references were made to the Wisconsin Arts Board Legacy Grant.
- There was an interest in possibility of segmentation based on operating budget
or other criteria, while there is less interest in models that could potentially limit
creative freedom.
- Dane Arts grants are seen as a piece of a larger budget puzzle for local arts
organizations.
- Survey responses have plateaued at about 100, and McKinney encourages
commissioners to push out the survey to their networks for wider engagement.
- McKinney is mindful of soliciting representation from across Dane County
(beyond Madison).
Dane Arts Events:
- Commissioner Klehr continues to keep the Dane Arts event calendar updated
to facilitate Commissioner attendance at events.
Dane Arts Handbook:
- Klehr and Puleo Moyer will work together to update the Commissioner
Handbook.
Friends of Dane Arts:
- The Friends of Dane Arts held their first meeting in April, 2025. Financial
policies, code of ethics, statement of values, and conflict of interest statement
will be approved during the November meeting.