C. Fund Development-External
External Fund Development presentation by Commissioner Handy:
- Commissioner Handy discussed a fund development initiative with the working title,
“Change for Art”
- The proposed initiative is a community-based fundraising strategy that utilizes a
workplace giving model to boost arts funding and aligns corporate, foundation, and
individual philanthropy to support a vibrant local arts scene.
- This fundraising model originated from Robb Hankins in Canton, Ohio and has been
implemented in various communities for 40 years to raise an average of 2.3 million
dollars. Wisconsin communities impacted include Milwaukee and La Crosse.
- Critical first steps: develop a compelling pitch, set an achievable first-year goal
($50,000-$150,000), design paper and electronic pledge systems, initiate pilot programs
with 3 companies of varying sizes.
- Funders could be incentivized with the opportunity to engage in a public art project.
- Ideal workplace and partner characteristics: Engaged and personally invested CEO,
company 1:1 or more gift matching, option for payroll deductions for employees exists,
premiums provided by the company.
- Next steps: identify potential corporate partners, craft compelling proposal and pitch,
prepare and roll out pilot programs by reaching out to companies and employees.
- The initial concept of implementing the Change for Art model within the County was
discouraged by the county Controller’s office.
- Chair Ritcherson recommended discussing the Change for Art model with an existing
partner before approaching prospective partners.
- Director Fraire will also consult with Madison Community Foundation to ensure donors
have confidence in how funds are housed and stewarded.
- Chair Ritcherson would like to obtain the backing of the full commission through a
formal motion regarding the fund development strategy.
A motion was made by Commissioner Puelo Moyer to recommend the full
commission support the Fund Development Area of Focus to further explore an
external fund development initiative as outlined by Commissioner Handy,
seconded by Vice Chair Klehr.
The motion was carried unanimously by a voice vote.
D. June/August Discussion Topics
1. June: Fund Development, Commissioner Handy
Commissioner Handy will present the Change for Art fund development idea as outlined in
the Executive Committee meeting.
2. August
3. Other
Klehr, Parks Snider, Yudice will discuss youth engagement.
None.