1. Discussion - Our Survey Process
Presented by Lezberg
Supervisor McGinnity and Taskforce staff met with current and former Director of UW
River Falls Survey Research Center. The following five topics related to surveys were
discussed at this meeting with recommendations and from the research center.
1)Geography to be surveyed
-Recommend to remove urban area since they might require a different type of survey
-Recommend removing urban areas will leave areas on the fringe of the county. Some
of these areas will be served, but will have pockets that under-served.
2)Population to be surveyed
-Is the random sample of survey what we want?
-Do we want to include business in the survey?
- Research center uses the same methodology as the standard mail in survey. This
standard mail-in survey includes sending out a pre-survey letter, then to send out the
survey along with return envelope and online options, sending out a reminder letter, and
finally sending the survey again. The online survey could pushed with social media and
QR code with links.
-Task Force can add on more methodologies such as target questionnaires for target
populations and community follow-up
4)Length of survey & questions to ask
-Recommend survey should less than four pages to lessen cost and increase returned
-Limit open-ended questions because they are harder to analyze and take more time.
-Include speed test within survey.
-Several more internet related questions like quality of broadband, reliability, cost,
5)Timing of Survey
-Recommend to not send survey from October through the end of the year.
-Prepare survey by end of year.
-Send survey in January with two month collection time frame.
-4-6 weeks analysis of the survey.
-Results from survey would be available in May or June 2022.
Task Force members discussed the previous areas of focus and how it relates to any
future surveys the Task Force plans to craft.
Webpage created on county website.
DAVE RIPP, KATE MCGINNITY, RENEE LAUBER, MELISSA RATCLIFF, BOB
WIPPERFURTH, BILL DICKMEYER, DEANA ZENTNER, PETER WEIL, CATHY
SUTTER, and SARAH GHEE
TODD VIOLANTE, MICHELLE JENSEN, JOYCE TIKALSKY, ANDREW HOYOS,
and JAMES DANKY
G. Future Meeting Items and Dates
November 4th, 2021 at 9:00 a.m.